by Chamber | Jan 14, 2019 | Uncategorized
Coupons Sure, a lot of coupons are sent online these days but postcard coupons and mailers still convert. In fact, the Direct Mail Association found that the household response rate for direct mail was 5.1%, which might seem kind of low. But compare it to email (.6%)...
by Chamber | Jan 7, 2019 | Uncategorized
8 Easy Steps to Attracting Your Ideal Customer and Improving Sales 1. Decide who your ideal customer is. There is a group (or maybe several groups) that you can help better than any other business. Who are they? Identify them, flesh out details about their...
by Chamber | Jan 3, 2019 | Uncategorized
So how do you get your employees more focused and productive without alienating them and decreasing morale? It takes a balance but these productivity and motivation tips can get you through the holidays and all the other times as well. 5 Ways to Improve Employee...
by Chamber | Dec 18, 2018 | Uncategorized
One of the most embarrassing things you can do on social media for your business is to mess up a post. For some of us, that might be a spelling or grammar mistake, for others, it may involve a humiliating auto-correct situation. For others still, it might mean giving...
by Chamber | Dec 11, 2018 | Uncategorized
Editor’s note: This article was published in Grand Traverse Business magazine’s Fall 2018 issue. By Kent Wood The policy arena can be a contentious world on occasion. Every now and then, I’ll hear a comment about not understanding why the Chamber would take a policy...
